How do you provide and optimistic out look to severe hand eczema sufferers?For many eczema sufferers, clear, healthy skin seems like an unreachable goal. The Toctino campaign aimed to change that perception and make clear skin a tangible possibility for patients. As the creative lead, I was tasked to conceptualise, develop, and execute this campaign. Through its hero visual, the campaign infused optimism into both print and digital media.