Create a brand presence for an ethically mined jewellery company. Ethan & Co is an independent, family-run jeweler dedicated to transparent and consistent diamond investing and purchasing. The name Ethan, inherited from a family member, inspired a strong brand identity. The logomark, reflecting diamond facets, combines simplicity and elegance to convey sophistication synonymous with high-end jewelry. The website offers a clean, immersive experience, allowing the diamonds to shine as the focal point throughout the exploration.